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Showing posts from April, 2013

Changing Plotlines: The History of Indian Television Soap

Changing Plotlines: The History of Indian Television Soap

By Sumit Chaturvedi Abstract: Television soap is a mode of entertainment and at the same time holds great potential as a medium of mass communication as well. However a medium studied in a non-systematic and a generic context risks its development as a socially incoherent and intellectually dwarfed medium. This paper therefore tries to construct a socio-political and economic history of the television soap industry to assess its impact on the audiences and the television market and thus chart a logical relationship between the two.